Even though values are unobservable directly and often conflated with other phenomena such as norms or attitudes, much progress has been made in recent decades to measure value systems cross-nationally and over time. The same is true of UNESCOs definition of culture in the Preamble to the UNESCO Universal Declaration on Cultural Diversity as the set of distinctive spiritual, material, intellectual, and emotional features of society or a social group it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs.. In contemporary society, there is a deepening intersection between the economic and the cultural, as Singh (2011, 2017) demonstrated in his analysis of globalized art markets and North-South trade relations. A devout conservative Muslim living in a developed country, say United States of America- the face of modern society, boasting the largest group of diverse people, will still not eat pork (pig meat) as stated by the elders of the Muslim community in which they have grown up. This model fails to address issues of cultural differences and discounts their environmental influences. > To reflect on Malaysian traditions, culture & identity and explain images that best portray this from a personal perspective. 2004.